Why donate money? Snowlinux is free of cost and doesn't generate income. It is funded by advertising, sponsoring and donations.
What is the money used for? The money is used to finance all costs of the distribution, to pay the servers, advertise on other websites and all other which is needed to distribute Snowlinux.
How much money should I donate? Some people donate a couple of hundreds dollars the other only a single.
The long-term plan regarding the funding of Snowlinux? We want to be able to do this as a full time job to gain the most perfect distribution and ensure that all editions of Snowlinux can be distributed.